Scientific Vision & Mission

Undergraduate Program in Communication Science

Scientific
Vision

To become an outstanding Communication Science Study Programme in high-quality education, research, and community engagement in the fields of multimedia communication and strategic communication within a multiplatform ecosystem oriented towards emerging issues in media and sustainable communication.

Programme Missions

To provide excellent and competitive higher education in Communication Science based on developments in communication scholarship and professional practice.
To conduct Communication Science research that produces publications, intellectual property, books, policies, and useful technologies, focusing on emerging media issues and sustainable communication.
To undertake community engagement by applying communication knowledge and technology, drawing upon local culture and resources, and ensuring sustainable impact.
To strengthen national and international networks and reputation as part of accountable Study Programme governance and development.

Programme Objectives

To produce well-rounded graduates who are communicative, professional, capable of leadership and entrepreneurship, able to think critically, and prepared to act as agents of change, with strong knowledge and skills in Communication Science.
To develop innovative research as a solution to national challenges, focusing on emerging media issues and sustainable communication, and to apply communication research to improve the quality of life of communities.
To administer the Study Programme through quality assurance, integrated information systems, and strategic partnerships at national and international levels.

Graduate Profiles

Strategic Communication Professional
A professional or entrepreneur capable of designing, implementing, and evaluating strategic communication programmes across business, social, and political sectors, acting ethically and in accordance with professional codes of conduct.
Media Professional
A professional or entrepreneur capable of designing, producing, and performing media-management functions in journalism and the creative-content industry within a multimedia ecosystem, in accordance with professional codes of ethics.
Communication Analyst/Research Assistant
A communication research practitioner capable of assisting with research design, implementation, presentation, and publication in accordance with research ethics.

Two Competency Tracks

The 2024 Curriculum operationalises the scientific vision and graduate profiles through two competency tracks. Each track comprises 36 credits and a coherent sequence of courses.

Multimedia Communication
The Multimedia Communication track strengthens competence in producing, managing, and developing media and creative content within a multiplatform ecosystem. Courses include Multimedia Storytelling, Photojournalism, Video News Production, Data-Driven Storytelling, Documentary Video Production, Podcast Production, Investigative Journalism, Social Media Content Production, Multimedia Business Management, and Media and Journalism Internship.

Strategic Communication
The Strategic Communication track strengthens students’ ability to design, implement, and evaluate communication programmes for organisations, companies, public institutions, communities, and the political sector. Courses include Integrated Marketing Communication, Corporate Communication, Advertising Management, Design Photography, Content Production Strategy, Media Planning Strategy, Consumer Behaviour and Culture, Public Relations Campaigns, Visual Communication Design, Event Management, Crisis and Reputation Management, and Strategic Communication Internship.