SUKOHARJO, August 13, 2026 — “We hope tourism in Klurahan Village can become active again, as it significantly supports the community’s economic development,” said Haryono, the manager of Guyangan Kebo.
Students of the IDBU 53 Thematic Community Service Program (KKN-T) at Universitas Diponegoro are playing an active role in introducing the tourism potential of Klurahan Village, Sukoharjo, through a local wisdom-based tourism branding development program. This initiative is carried out through three main strategies: creating a tourism branding book, conducting an educational tour simulation on owls (Tyto alba), and producing an introductory video highlighting three potential tourism attractions in Klurahan Village (Kp. Klurahan). One of the event series took place on August 1, 2026, featuring the Tyto alba educational tour simulation aimed at local children in Klurahan Village. This program aims to introduce and promote local tourism potential so that it becomes more widely recognized, gains a strong identity, and can be developed as a sustainable tourist attraction for the local community.
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Klurahan Village, Sukoharjo possesses three distinct tourism potentials: Guyangan Kebo, an afternoon tourist attraction where buffaloes are bathed; P4S Harmoni, a conservation site for barn owls (Tyto alba) that significantly helps farmers control rat pests; and the Tomb of Kyai Langsur, the final resting place of a descendant of the Solo Royal Palace (Keraton Solo). However, these three tourism potentials have not yet been integrated into a unified management system and lack dedicated social media platforms to support tourism promotion and branding. Guyangan Kebo is no longer operational, as the buffaloes, which served as its main icon, are no longer there. P4S Harmoni still lacks sustainable tourism management, and the Tomb of Kyai Langsur remains largely unknown to the wider public. These conditions served as the main reason for the UNDIP IDBU 53 KKN-T students to develop tourism branding and tour packages based on local wisdom.
Following up on these challenges, the UNDIP IDBU 53 KKN-T students introduced several strategies to strengthen the branding and promotion of tourism in Klurahan Village. These include the creation of a Branding and Marketing Book containing tourism identity, tour packages, local MSME (UMKM) potential unique to Sukoharjo, and strategies for social media development. As a practical application of the newly designed tour packages, the UNDIP students organized a fun and interactive Tyto alba educational tour simulation for children. Through this activity, children were introduced to Tyto alba as a farmer’s friend and participated in coloring activities. This program serves not only as a platform to introduce educational tourism potential but also supports Sustainable Development Goals (SDGs) 11 and 8 regarding local wisdom-based tourism development and opportunities to generate economic benefits for the local community.
According to Tuti, the manager of P4S Harmoni, education about Tyto alba is expected to provide broader insight into preserving and understanding the role of Tyto alba within the agricultural ecosystem. “Hopefully, young children will learn about the benefits, uses, and identity of Tyto alba, so that moving forward, these children of the nation understand that owls help farmers achieve better crop harvests,” Tuti stated on August 13.
The implementation of the Sukoharjo Village Tourism Development program is expected to enhance recognition of the local tourism potential and encourage an increase in tourist visits, ultimately impacting the community’s economy. As a follow-up step, it is hoped that the designed tour packages can be realized and executed in Klurahan Village (Kp. Klurahan), Sukoharjo. The tour packages have been structured complete with pricing structures and facilities for both full-day and half-day tourist visits in Klurahan Village. The implementation of these tour packages can serve as a starting point for tourism managers and the community to develop sustainable tourism activities.
Beyond that, the UNDIP KKN students also produced a tourism branding video and created an Instagram social media account under the handle @lelana.sukoharjo as part of the effort to promote sustainable tourism. Through social media-based branding grounded in local wisdom, it is hoped to provide initial information to the public regarding the existing tourist destinations.
The increase in tourist visits is also expected to create opportunities for the residents of Klurahan Village to get involved in tourism activities and gain economic benefits from the presence of tourist destinations in their neighborhood. Collaboration between universities, the government, and the community is expected to maintain the sustainability of the program while supporting the achievement of the SDGs. These efforts represent the spirit of “UNDIP Bermartabat, UNDIP Bermanfaat” (Noble UNDIP, Valuable UNDIP) in making a tangible contribution to society.