Idea Talks 2019 a national seminar organized by the Student Association of Communication Sciences Department, University of Diponegoro. This event is one of a series of events COMMWEEK event. Held on October 12, 2019 in the Auditorium of Faculty of Social UNDIP, IdeaTalks this year carries the theme ‘SHAPING SOCIETY THROUGH DIGITAL MARKETING’ expected that the younger generations can cultivate and develop creativity in the digital age of marketing so that it can be adapted to the society behavior-pattern.
Not only brings Tanjung Putri, a creativepreuner are focusing on creative business since her youth, this year IdeaTalks also invited Erwin Panigoro, CEO of Digital Tram which is also one of the lecturers at the University of Indonesia.
In order to achieve the vision of IdeaTalks exactly, the seminar was divided into two sessions of discussion, the session and creative thinking session. The seminar initiated by exposure of the material on digital marketing by Erwin Panigoro on thinking session, a session where the speakers introduce more basically about understanding digital marketing and contemporary issues that can open to the world participants thinking digital marketing. With the delivery of content, interactive style, Erwin said that has a deep understanding of the society behavior in our target market is one of the keys to success in digital marketing to achieve without reducing the bit of culture in society.
Furthermore, the creative session, which is filled by the Princess cape, focuses on educating participants about how to cultivate a creative and appropriate implementation in digital marketing and build a creative idea in building creative businesses. In this session the participants, especially the younger generation, can compete in generating creative ideas and fresh, especially in the digital sphere.
At the end of the event, IdeaTalks also provides private sharing session to 10 participants VIP to be able to share stories through direct discussions with the Cape daughter during a predetermined time. In the private sharing session, Princess many expressed about how he built a good work-environment with its team work, to good habits that must be done in order to have a productive life.